About Us

Ederra Couture & Crafts has established itself as one of the leading fashion brands of Pakistan in a very short period since its inauguration in 2015. This quick ascent reflects the ingenuity, artistry, and allure of our elegant designs that have caught the discerning eye of the fashionista.

Although creativity and design are integral to our brand philosophy, using the highest quality materials available for our products is also a central element. Simply put, we believe in delivering our customers with the best in class as they deserve nothing less.

We have raised the bar with the launch of our new Crafts Label in August 2020. It caters to the exquisite taste of the Creative Lot who want their own personalized Quran and Planners. It’s an effort to bring you closer to your Creator and the Holy Book by giving its cover an artistic touch. We also make exclusive crafty items like scrapbooks, baby books, and albums of all themes.

Ederra Couture & Crafts is available through all the leading retail outlets across Pakistan as well as in selected locations internationally. Our products are available for purchase domestically and globally on our online store.